Heatmap is a graphical representation of the density of selected phenomenon. Heatmap aggregates point data, such as customers, households, POIs, etc. into visual clusters of hot and cold spots. Hot spots indicate locations where the selected phenomenon has the highest values.
It also means that it is not possible and doesn't make sense to visualize some indicators using heatmap, e.g. number of purchase or atmospheric pressure.
Explore the distribution of phenomenon in the map
Once you change the visualization type to Heatmap, mouse icon switches from "hand" icon to "target" icon. Hover over the heatmap displays the value of visualized indicator of that specific spot in the legend.
Use spatial query to explore surroundings of a specific spot in the map
Click in the heatmap to get the value of the indicator for that specific spot and its surrounding of a certain radius.
It is possible to set up your own parameters of the surrounding radius. Walking, cycling, driving distance and basic radius are available. The dashboard then displays values of indicators calculated for selected surrounding.
Hold shift and click in the map to select more spots. Click again on the spot to unselect it.
Expand the header to display value of selected indicator for all selected spots.
Click the cross icon to close the spatial query menu.
Read more about isolines here.
Explore surroundings of a specific object displayed as marker in the map
Select any marker to display its catchment area. This is possible if there's any link between the marker and the data visualized in the map, e.g. loyalty program customer data related to the selected branch.
If there's no link between data and object represented as a marker, you will get information about surrounding perimeter of selected marker.
Find out how to work with Visualisation and Granularity and discover other types of visualization.